Skan.ai

WHAT IS SKAN.AI? Skan.ai is a mobile app marketing intelligence platform that helps businesses understand and optimize their user acquisition campaigns. It leverages advanced analytics to decode Apple's SKAdNetwork data and provide actionable insights into app performance, attribution, and ROI across channels. WHO IS IT FOR? • Mobile app developers and publishers • App marketing managers and growth teams • Performance marketers focused on iOS campaigns • Brands seeking data-driven app install strategies • Companies struggling with iOS 14+ attribution challenges KEY FEATURES • SKAdNetwork decoding — Translate complex Apple attribution data into clear insights • Cross-channel attribution — Understand which channels drive the most valuable users • Campaign optimization — Identify high-performing segments and adjust spending accordingly • Real-time analytics — Monitor campaign performance with up-to-date dashboards • ROI tracking — Measure true return on marketing investment for app installs PROS • Solves iOS privacy tracking challenges post-iOS 14 • Aggregates data across multiple ad networks • Helps maximize marketing budget efficiency • Supports data-driven decision-making for growth teams • Industry-specific solution for mobile app economics CONS • Requires direct contact for pricing information • Limited to mobile app marketing (not web-focused) • May require technical integration with existing stacks • Steep learning curve for SKAdNetwork concepts • Best suited for apps with substantial marketing budgets